Review generation and reputation for a remodeling or general contracting business
Reviews decide the map pack and they decide the phone call. Across the dataset 14.3% of contractor listings have no reviews at all and 70.6% sit under 25, so a steady four or five a month puts you past most of your market inside a year. Average rating matters less than you think: 75.4% of listings already sit at 4.5 or better, so the differentiator is volume and recency, not perfection.
The mistake in this trade is asking by email two weeks after final walkthrough. By then the homeowner is exhausted, the punch list is fresh in mind, and you get silence or something lukewarm. Ask at the moment the client first sees the finished room, phone in hand, and ask on the spot.
Two weeks in, working looks like a written ask built into your closeout, three to eight new reviews on the profile, and every review answered inside a day. Recency shows in the listing and homeowners read the newest three.