Appointment setting for a remodeling or general contracting business
Cold calling works in this trade, just not the way most people picture it. Calling homeowners is a poor use of time and a legal minefield. Calling the people who hand contractors work is a different matter: realtors, property managers, designers, insurance adjusters, architects, and the general contractors who need a specialty crew.
A property manager with 60 doors is worth more than any single kitchen because the work repeats. The mistake is a caller reading a generic script about growing your business. The call that lands is specific: which towns you cover, what your crew size is, how fast you can be on site, and one recent job like theirs.
Two weeks in, working looks like 250 to 400 dials, 20 to 40 conversations, and three to eight booked meetings on your calendar. Not signed work. Commercial and referral relationships close over months, and the first meeting is the deliverable.