Guides
Practical, specific guides for general contractors and remodelers who want more calls and booked jobs.
Hiring a marketing agency as a contractor, or doing it yourself
What marketing should cost a remodeler, the red flags in a contractor lead pitch, what to keep in house, and why any real offer starts with a trial.
2026-09-01
The remodeling calendar and how to fill February
Why a January hole is booked in October, which projects sell in which season, and the slow-season plan that keeps crews working without discounting the work.
2026-08-25
Pricing and quoting a remodel so the marketing works
Published ranges, paid design agreements, good better best proposals, deposits, and why selling your subcontractors is what wins a bid against a lower number.
2026-08-18
The missed call and the eleven days of silence
What an unanswered call costs a remodeler at a $24,000 average project, text-back setup, and the follow-up sequence a 60 to 180 day sales cycle requires.
2026-08-11
The seven things a remodeling website has to do
Project pages, published ranges, license display, budget-qualified forms and speed: what a remodeler's site must do to turn a browser into a booked site visit.
2026-08-04
How remodelers show up in ChatGPT, Perplexity and Google AI answers
What AI answer engines read when a homeowner asks for a contractor, why portfolio galleries are invisible to them, and the plain-text pages that get you cited.
2026-07-28
Facebook and Instagram ads for remodelers that fill the estimate calendar
The before and after creative that works, offers that get a homeowner to raise a hand, realistic budgets, and the 180-day retargeting a remodeler cannot skip.
2026-07-21
Google Ads for remodelers: budgets, keywords and a realistic cost per lead
What kitchen and bath clicks cost, the campaign structure that survives a 90-day sales cycle, the keywords that drain budgets, and how to track a signed job.
2026-07-14
The Google Business Profile setup that ranks a remodeler
Categories, services, project photos, posts and Q and A for general contractors, plus the service-area settings that decide which towns you show up in.
2026-07-07
How remodelers get reviews out of a four-month job
The final-walkthrough ask, the exact text to send, how to recover reviews from jobs you finished last year, and what a healthy pace looks like for a contractor.
2026-07-02
Try any marketing service free for 14 days.
Pick anything we do. We run it for your remodeling or general contracting business for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
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