AI search optimization for a remodeling or general contracting business
Homeowners now ask ChatGPT things like "who does kitchen remodels in Fort Collins" and "what should a bathroom gut cost in Ohio". Those answers get assembled from your Google profile, your reviews, your service pages, and whatever text a model can actually read. Contractors lose here for a boring reason: their website is a photo gallery with almost no words on it, and models cannot cite a picture.
What wins is written specifics. What a project costs in your area, how long it runs, what your county requires for permits, which towns you serve by name, who does the work. The mistake is buying an "AI optimization" package that bolts on schema and stops there. Schema helps a machine parse a page that already answers a question. It does nothing for a page that answers none.
In two weeks you will not see traffic from this. You will see your name start coming back in a fixed set of test prompts run from your metro, which is the only honest early signal. The AI search guide walks through the whole method.