Google Ads management for a remodeling or general contracting business
The money in a contractor account sits in room-level searches: kitchen remodeling, bathroom remodeling, home addition contractor, basement finishing. Those clicks run $10 to $40 in most metros. A call or form fill lands between $80 and $250, and a booked site visit costs $250 to $600 once you strip out the people who wanted a handyman. Against a $24,000 average project, that is a fair price.
The mistake almost every contractor makes is bidding on "general contractor near me" on broad match with no budget question on the form. Google then optimizes toward whatever converts cheapest, which is the $6,000 job three towns over, and by week six the account looks broken when it was only aimed wrong.
Two weeks in, working looks like this. Spend is landing on room terms, the search terms report is clean, and every form carries a budget band. You will have four to twelve real conversations, not signed contracts. Remodeling closes on a 60 to 180 day cycle, and judging an account on month-one revenue is how good accounts get killed. The Google Ads guide has the full structure.