Where Pennsylvania's general contractors and remodelers are
The largest concentrations of general contractors and remodelers in our Pennsylvania data are in Philadelphia, Erie, Altoona, Bensalem, Reading, Harrisburg, York and State College. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Philadelphia.
The map pack in Pennsylvania
The map pack is a three-slot race, and in Pennsylvania it is won by review count and recency far more than by rating: 73.4% of Pennsylvania general contractors and remodelers are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 40 reviews and the 90th is 120. Those are the numbers to plan around, not the median.
The website gap in Pennsylvania
A website is the clearest marker of a remodeling or general contracting business that is going to compete for the map pack, and 22.7% of general contractors and remodelers in Pennsylvania do not have one linked. Across the country the median review count with a site is 14, without one 2. If your shop is in the 22.7%, start there.
What to do first in Pennsylvania
- Set a review velocity. One review per job day, asked at the door, moves a 12-review shop past the Pennsylvania 75th percentile (40) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Pennsylvania customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 12 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.