Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 116,602 public Google Business Profile listings of general contractors and remodelers across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- A remodeler with fewer than ten Google reviews is in crowded company. Here is this week's work.
- Exact words for the email that goes with a remodel proposal
- Google removed chat from Business Profiles. Where remodel inquiries go now, and what to set up.
- A share of remodelers sit under four stars on Google. What to do this week if you are one of them.
- Exact words for the review ask at the final walkthrough
- Google's AI Mode turns a remodel search into a conversation. What that means for your project pages.
- What it takes to reach the top tenth of remodelers on Google reviews, and the first week's work
- The first-call script: exact words to turn a remodel inquiry into a booked site visit
Contact
Corrections, questions about the data, or press: text or call (385) 899-2246.